Anne Wolf, Chief Strategy Officer

About Anne Wolf

Chief Strategy Officer

Anne Wolf is an innovative award-‐winning C-‐level leader with a proven track record focused on creating marketing strategy, building brands and increasing user engagement. She brings more than two decades of Fortune 500 technology industry experience including nearly 10 years at Apple as a senior level marketing executive. During her career with Apple she led the marketing efforts of the multi-‐billion dollar Education Division working with the largest school districts and top tier universities in the country.

She and her team worked closely with customers to build products and solutions to support their educational missions. She managed major initiatives for Apple and worked directly with Steve Jobs on the re-‐launch of the Apple brand with the Think Different campaign and iMac rollout. Since leaving Apple, Anne has turned her attention more directly to entrepreneurial efforts and for the last ten plus years has served as a Chief Marketing Officer for several innovation technology companies.

Among her accomplishments, she successfully rebranded and helped position one of these companies for a $225 million acquisition. She also co-‐founded a consumer-‐focused startup in Phoenix and built a brand that was ultimately listed as one of PCWorld Magazine’s Top 100 fastest rising brands.

Anne went on to serve as the Chief Marketing Officer for 41st Parameter, the global leader in fraud detection solutions for the world’s top financial and ecommerce companies, which was ultimately sold to Experian Marketing Services. She served as the Senior Vice President of Global Marketing and Communications for IO, a Data Center company that designs next generation data center technology for the world’s largest enterprises.

Most recently, Anne was the Executive Director of Marketing and Communications for Arizona State where she was responsible for marketing the half a billion-‐dollar research efforts for the university. Anne has also developed her own consulting firm with a focus on developing overall business strategy for companies in various stages of development.

She has helped both for profit and non-‐profit organizations realize their potential through developing high level corporate strategy, key branding messages, implementing measurable marketing campaigns and building customer engagement communication strategies to grow revenue and market share.

Anne holds a B.A. in Communication from California State University, Long Beach, and a Masters in Business Administration. Anne is a guest lecturer and keynote speaker for business and philanthropic organizations. She is also an adjunct faculty member teaching marketing, public relations, communications, and international business.